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    <loc>https://www.erinherle.com/blog/2025/2/19/redefining-mental-toughness-how-sensitivity-became-my-greatest-strength</loc>
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    <loc>https://www.erinherle.com/blog/ecological-hesitation</loc>
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      <image:title>Blog - Why Ecological Dynamics Won’t Fix Your Hesitation in Jiu-Jitsu - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why Ecological Dynamics Won’t Fix Your Hesitation in Jiu-Jitsu - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why Ecological Dynamics Won’t Fix Your Hesitation in Jiu-Jitsu - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.erinherle.com/blog/2024/11/26/why-retiring-was-the-hardest-and-best-decision-i-ever-made</loc>
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    <lastmod>2024-11-26</lastmod>
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    <lastmod>2024-11-24</lastmod>
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    <lastmod>2024-11-05</lastmod>
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    <loc>https://www.erinherle.com/blog/how-setting-your-values-can-help-you-perform-better-on-the-mats</loc>
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    <lastmod>2024-05-03</lastmod>
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      <image:title>Blog - How setting your values can help you perform better on the mats - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.erinherle.com/blog/2019/12/22/7yo9c05eot01gu6pvoyabui1s2wpdz</loc>
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    <lastmod>2024-02-29</lastmod>
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      <image:title>Blog - Mental health advocates in combat sports</image:title>
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    <loc>https://www.erinherle.com/blog/because-i-live-in-a-gym</loc>
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      <image:title>Blog - Because I live in a gym</image:title>
      <image:caption>Photo by @vagabondarchive</image:caption>
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      <image:title>Blog - Because I live in a gym</image:title>
      <image:caption>Photo by @vagabondarchive</image:caption>
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      <image:title>Blog - Because I live in a gym</image:title>
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      <image:title>Blog - Because I live in a gym</image:title>
      <image:caption>Photo by @vagabondarchive</image:caption>
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  <url>
    <loc>https://www.erinherle.com/blog/2018/10/31/where-ive-been-is-not-where-im-going</loc>
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    <lastmod>2024-02-29</lastmod>
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      <image:title>Blog - Where I've been is not where I'm going</image:title>
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  <url>
    <loc>https://www.erinherle.com/blog/2018/8/7/australia-tour-2018</loc>
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    <lastmod>2024-02-29</lastmod>
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      <image:title>Blog - Australia Tour 2018</image:title>
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  <url>
    <loc>https://www.erinherle.com/blog/tag/Self-determination+theory</loc>
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  <url>
    <loc>https://www.erinherle.com/blog/tag/motivation</loc>
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    <loc>https://www.erinherle.com/blog/tag/values</loc>
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  <url>
    <loc>https://www.erinherle.com/blog/tag/goal-setting</loc>
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  <url>
    <loc>https://www.erinherle.com/workshops</loc>
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    <lastmod>2025-03-27</lastmod>
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  <url>
    <loc>https://www.erinherle.com/workshops/adccmontreal</loc>
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    <lastmod>2024-05-05</lastmod>
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      <image:title>Workshops - ADCC Montreal Open Mental Prep Webinar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.erinherle.com/workshops/striking-the-balance-mat-burnout</loc>
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    <lastmod>2024-05-05</lastmod>
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      <image:title>Workshops - Striking the Balance: Mat Burnout - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.erinherle.com/workshops/jan-routines</loc>
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    <lastmod>2024-05-05</lastmod>
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      <image:title>Workshops - How to build a pre-match routine in jiu jitsu - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.erinherle.com/workshops/comproutine</loc>
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    <lastmod>2024-05-05</lastmod>
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  <url>
    <loc>https://www.erinherle.com/workshops/passador-mental-toughness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac68b090dbda36d16d175a7/28779a90-5dce-4761-b538-8655a3e03de4/IMG_2879.jpeg</image:loc>
      <image:title>Workshops - Mental Toughness Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac68b090dbda36d16d175a7/1ae5ce99-899f-496c-8eec-e2b22d08edff/output-www.png</image:loc>
      <image:title>Workshops - Mental Toughness Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac68b090dbda36d16d175a7/bba34e20-6693-40a5-9e3d-a3f9fd938097/IMG_7108_Original.jpeg</image:loc>
      <image:title>Workshops - Mental Toughness Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.erinherle.com/writing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac68b090dbda36d16d175a7/1533617530330-QPMLWZIN1TA3IISAD09M/unnamed+%2814%29.jpg</image:loc>
      <image:title>Writing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac68b090dbda36d16d175a7/1533255248375-FFSS6BSBHSNYF0CDKEUI/FloGrappling.png</image:loc>
      <image:title>Writing - FLOGrappling</image:title>
      <image:caption>"Erin’s about as deeply connected in the jiu-jitsu community as you can find. She’s a versatile content creator with great relationships across the entire industry, and has shown her passion for the sport and art of jiu-jitsu time and time again via her charitable work and ongoing outreach programs." - Hywel Teague, Senior Editor SAMPLE WORK How The Miyao Brothers Embraced The BJJ Lifestyle Beyond The Mat: The Private Lives Of The Miyao Brothers She Only Weighs 118lb, But Gezary Matuda Works Out Like a Heavyweight</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac68b090dbda36d16d175a7/1533262387665-UC6FXALEGDGSN21K1935/ACS-GEAR-LOGO-700-240_197x.jpg</image:loc>
      <image:title>Writing - adidas Combat Sports USA</image:title>
      <image:caption>I worked for acs for a year starting August 2015. I was hired to provide blog content in the form of articles and sometimes photographs. I worked directly with Scott Viscomi and the team of sponsored athletes to create content that represented the team, the products, and the message of the company. The website has since been redone so I’ve linked some of the articles in a pdf below. “After meeting her on photoshoot where she was assisting our second unit still photographer Shu, I was immediately drawn to Erin’s professionalism and comfort under time pressure in a frenetic environment. She introduced herself as writer, and I immediately hired her to manage our adidas combat sports blog. She wrote multiple original stories, conducted interviews with star athletes, and served as a major factor in communicating our desired goal of earning respect in the Jiu Jitsu community. She nailed every deadline I gave her, and contributed greatly to our bottom line by driving up our sites SEO value. She is by far one of the most capable, intelligent, unselfish and fun colleagues I’ve had the honor of working with.”  - Scott Viscomi President/ Managing Director, adidas Combat Sports USA (former)  SAMPLE WORK Articles here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac68b090dbda36d16d175a7/1533255293364-9LZWYSQ2FK5W16BR7NLI/gracie%2Bmagazine.jpeg</image:loc>
      <image:title>Writing - GracieMag</image:title>
      <image:caption>I was hired by Luca Atalla in November 2012 as a journalist. In the two and a half years I worked there, I traveled to numerous countries and competitions to take photos as well as write the results of each division. I also posted to social media, and wrote long-form narratives whenever possible. My workload consisted fo 3-4 articles per day. SAMPLE WORK ADCC 2013 Coverage Jiu-Jitsu &amp; Attention Deficit Disorder: How training gave me new focus White belt self-promotion in BJJ: Is there such a thing as too early? Romulo Barral post-ADCC: “This time I didn’t play Jiu-Jitsu; I played ADCC” Gui Mendes breaks down a grip that makes a knee slice, long step, leg drag possible Milton Bastos Gives 3 Tips to Become a Better Teacher</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac68b090dbda36d16d175a7/1533264519142-ZM227TE8NPNBTVNQDSTK/logo.png</image:loc>
      <image:title>Writing - Budovideos</image:title>
      <image:caption>My first paid writing gig within the jiu jitsu community came from Budo Dave and Budo Jake at Budovideos. At the time, they were the major company producing the podcasts, videos, DVDs, within the community. They also held the rights for all filmed IBJJF tournaments so it was a big opportunity for me. After asking them to promote my Pulling Guard Zine, a printed out small magazine, they offered instead to hire me as a contract writer producing interviews with BJJ’s biggest names. The blog has since deleted my interviews so here is a PDF below. SAMPLE WORK Interviews here.</image:caption>
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      <image:title>Writing - Inverted Gear Newsletter</image:title>
      <image:caption>One of my first freelance jobs was as the content creator for Inverted Gear’s newsletter. As a new brand at the time in 2012, they sought to explain their company from the transparency of their team members, to the process in which their products were made, to the care instructions for them. I wrote each email campaign as part of an automatic feed once someone signs up with their email.</image:caption>
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    <loc>https://www.erinherle.com/teaching</loc>
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    <lastmod>2022-10-27</lastmod>
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      <image:title>Teaching - I BELIEVE YOU              MUST ASK               FOR WHAT             YOU WANT</image:title>
    </image:image>
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      <image:title>Teaching - Port City BJJ</image:title>
      <image:caption>Portsmouth, New Hampshire "Awesome techniques from a super-tough, well traveled black belt with a sense of humor is what you'll get from an Erin Herle seminar. Be prepared to have fun, learn some positions you will immediately plug into your game and then walk away with a whole new terminology for those positions she taught! Erin is an awesome human being and we are always grateful to spend time with her, on and off the mat!" - Jorge Law</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac68b090dbda36d16d175a7/1533001674294-OJ94I34NZU3HU5WB8UN5/22540107_1481498325231421_2850602288839997639_n.jpg</image:loc>
      <image:title>Teaching - Sabre Jiu Jitsu Academy</image:title>
      <image:caption>Concord, California "I’ve known Professor Erin Herle for a few years now and I’ve seen her develop from a world champion competitor to a world class black belt Instructor. I’ve had the opportunity to host her on two occasions at my academy and she can pack a room and provide top notch detail in her teaching and goes out of her way to share as much as possible. She’s professional and prompt and is always smiling and genuine. I highly recommend her to any academy looking to bring in a different approach. I’m looking forward to hosting her again in the future." - Bryant Pangelinan</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac68b090dbda36d16d175a7/1533002050654-REWG2PWRE1ZB8OFE7Q9Y/29261375_1552702851509319_2059043712960299008_n.jpg</image:loc>
      <image:title>Teaching - Mid America Martial Arts</image:title>
      <image:caption>Omaha, Nebraska "We were so lucky to have Professor Erin Herle here in Omaha. Top notch teacher, super hands on and engaging with everyone.  Her progression allowed everyone regardless of level to easily follow. Question and answer at the end was fantastic. Her openness and genuine answers were very much appreciated by all who attended. Happy we can support her Submit The Stigma campaign." - Aaron Cerrone</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac68b090dbda36d16d175a7/1533002332433-TFFS2KSD9UHADHC2IF0F/IMG_5934.jpg</image:loc>
      <image:title>Teaching - Pure MMA</image:title>
      <image:caption>Rockaway, New Jersey “Erin Herle’s teaching skills are nothing short of world class. It’s easy to understand where her abilities came from if you know of her lineage. She earned her blue belt from Romulo Barral, Purple Belt from Rubens Charles “Cobrinha”, Brown Belt from Marcelo Garcia, and Black Belt back with Cobrinha. Erin has developed a unique blend of techniques from some of the best Jiu Jitsu practitioners in the world and can offer something new and different to any academy she steps in. Her latest seminar at my academy Pure MMA received great feedback from my students and I’m sure we will have her back in the future.” - Mikey Main</image:caption>
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      <image:title>Teaching - I BELIEVE YOU              MUST ASK               FOR WHAT             YOU WANT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac68b090dbda36d16d175a7/1533001303267-1TJU0L6Q26H00XIIFY4D/22712395_352437068517421_8928105162264118821_o.jpg</image:loc>
      <image:title>Teaching - Port City BJJ</image:title>
      <image:caption>Portsmouth, New Hampshire "Awesome techniques from a super-tough, well traveled black belt with a sense of humor is what you'll get from an Erin Herle seminar. Be prepared to have fun, learn some positions you will immediately plug into your game and then walk away with a whole new terminology for those positions she taught! Erin is an awesome human being and we are always grateful to spend time with her, on and off the mat!" - Jorge Law</image:caption>
    </image:image>
    <image:image>
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      <image:title>Teaching - Sabre Jiu Jitsu Academy</image:title>
      <image:caption>Concord, California "I’ve known Professor Erin Herle for a few years now and I’ve seen her develop from a world champion competitor to a world class black belt Instructor. I’ve had the opportunity to host her on two occasions at my academy and she can pack a room and provide top notch detail in her teaching and goes out of her way to share as much as possible. She’s professional and prompt and is always smiling and genuine. I highly recommend her to any academy looking to bring in a different approach. I’m looking forward to hosting her again in the future." - Bryant Pangelinan</image:caption>
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      <image:caption>Rockaway, New Jersey “Erin Herle’s teaching skills are nothing short of world class. It’s easy to understand where her abilities came from if you know of her lineage. She earned her blue belt from Romulo Barral, Purple Belt from Rubens Charles “Cobrinha”, Brown Belt from Marcelo Garcia, and Black Belt back with Cobrinha. Erin has developed a unique blend of techniques from some of the best Jiu Jitsu practitioners in the world and can offer something new and different to any academy she steps in. Her latest seminar at my academy Pure MMA received great feedback from my students and I’m sure we will have her back in the future.” - Mikey Main</image:caption>
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      <image:caption>“I asked Erin to come by to help me and a teammate get ready for the 2018 IBJJF and UAEJJF training calendar; without hesitation, she accepted. The goal was to troubleshoot some guard passing and breaking techniques, as well as teach us her philosophy of jiu-jitsu competition. Before she came by, we had the opportunity to discuss what her private training-structure was like, and it is exactly what I was looking for. Being a purple belt, am Abu Dhabi Grand Slam and World Master champion, I was really blown away with the details she brought to the table. The smallest of adjustments created multiple “ah-ha” moments. By the time our private session was over (which went over our agreed time slot) we left with a better understanding of competing in Brazilian jiu-jitsu. Erin is great. She is nice, personable, and very easy to converse with. There were no issues with scheduling, nor did I feel like I did not get my money’s worth. I highly recommend any recreational or competitive grappler to work with her — whether it be for competition or just to learn from a multiple time medalist in gi and no-gi.” - Tommy Santos</image:caption>
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      <image:caption>“I asked Erin to come by to help me and a teammate get ready for the 2018 IBJJF and UAEJJF training calendar; without hesitation, she accepted. The goal was to troubleshoot some guard passing and breaking techniques, as well as teach us her philosophy of jiu-jitsu competition. Before she came by, we had the opportunity to discuss what her private training-structure was like, and it is exactly what I was looking for. Being a purple belt, am Abu Dhabi Grand Slam and World Master champion, I was really blown away with the details she brought to the table. The smallest of adjustments created multiple “ah-ha” moments. By the time our private session was over (which went over our agreed time slot) we left with a better understanding of competing in Brazilian jiu-jitsu. Erin is great. She is nice, personable, and very easy to converse with. There were no issues with scheduling, nor did I feel like I did not get my money’s worth. I highly recommend any recreational or competitive grappler to work with her — whether it be for competition or just to learn from a multiple time medalist in gi and no-gi.” - Tommy Santos</image:caption>
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      <image:title>New Gallery</image:title>
      <image:caption>"Erin gave me my first lesson to learn the basics of jiu jitsu. She teaches with clear and concise language that exemplifies her knowledge of her craft." - Robin Wright</image:caption>
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      <image:title>Writing gallery - FLOGrappling (Copy)</image:title>
      <image:caption>FLOGrappling "Erin’s about as deeply connected in the jiu-jitsu community as you can find. She’s a versatile content creator with great relationships across the entire industry, and has shown her passion for the sport and art of jiu-jitsu time and time again via her charitable work and ongoing outreach programs." - Hywel Teague, Senior Editor SAMPLE WORK How The Miyao Brothers Embraced The BJJ Lifestyle Beyond The Mat: The Private Lives Of The Miyao Brothers She Only Weighs 118lb, But Gezary Matuda Works Out Like a Heavyweight</image:caption>
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      <image:title>Writing gallery - adidas Combat Sports USA (Copy)</image:title>
      <image:caption>adidas Combat Sports USA I worked for acs for a year starting August 2015. I was hired to provide blog content in the form of articles and sometimes photographs. I worked directly with Scott Viscomi and the team of sponsored athletes to create content that represented the team, the products, and the message of the company. The website has since been redone so I’ve linked some of the articles in a pdf below. “After meeting her on photoshoot where she was assisting our second unit still photographer Shu, I was immediately drawn to Erin’s professionalism and comfort under time pressure in a frenetic environment. She introduced herself as writer, and I immediately hired her to manage our adidas combat sports blog. She wrote multiple original stories, conducted interviews with star athletes, and served as a major factor in communicating our desired goal of earning respect in the Jiu Jitsu community. She nailed every deadline I gave her, and contributed greatly to our bottom line by driving up our sites SEO value. She is by far one of the most capable, intelligent, unselfish and fun colleagues I’ve had the honor of working with.”  - Scott Viscomi President/ Managing Director, adidas Combat Sports USA (former)  SAMPLE WORK Articles here</image:caption>
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      <image:title>Writing gallery - GracieMag (Copy)</image:title>
      <image:caption>GracieMag I was hired by Luca Atalla in November 2012 as a journalist. In the two and a half years I worked there, I traveled to numerous countries and competitions to take photos as well as write the results of each division. I also posted to social media, and wrote long-form narratives whenever possible. My workload consisted fo 3-4 articles per day. SAMPLE WORK ADCC 2013 Coverage Jiu-Jitsu &amp; Attention Deficit Disorder: How training gave me new focus White belt self-promotion in BJJ: Is there such a thing as too early? Romulo Barral post-ADCC: “This time I didn’t play Jiu-Jitsu; I played ADCC” Gui Mendes breaks down a grip that makes a knee slice, long step, leg drag possible Milton Bastos Gives 3 Tips to Become a Better Teacher</image:caption>
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      <image:title>Writing gallery - Budovideos (Copy)</image:title>
      <image:caption>Budovideos My first paid writing gig within the jiu jitsu community came from Budo Dave and Budo Jake at Budovideos. At the time, they were the major company producing the podcasts, videos, DVDs, within the community. They also held the rights for all filmed IBJJF tournaments so it was a big opportunity for me. After asking them to promote my Pulling Guard Zine, a printed out small magazine, they offered instead to hire me as a contract writer producing interviews with BJJ’s biggest names. The blog has since deleted my interviews so here is a PDF below. SAMPLE WORK Interviews here.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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